WHO WE AREABOUT PAYSON WEALTH MANAGEMENT
Our History
Sam and Debbie Payne are a husband-and-wife team who have worked together most of their married life. They began focusing on Retirement Income planning in 2009 and are passionate about helping individuals and families plan for the retirement they’ve always imagined.
Sam and Debbie both hold the Retirement Income Certified Professional - RICP® designation, they understand the many important decisions retirees face as they plan for long-term financial confidence. From creating dependable income to addressing inflation, taxes, and rising healthcare costs, these choices can have a lasting impact. Because many of their clients are retirees, the knowledge, deep experience and thoughtful guidance they bring to retirement challenges is invaluable.
Educate
Collaborate
Plan and Build

WHY CHOOSE US
At Payson Wealth Management, we know how important it is to have someone you trust—someone who listens, understands your goals, and puts your needs first. That’s the kind of relationship we work hard to build with every client we serve.
We Put You First. Always.
As fiduciaries, we’re legally and ethically required to act in your best interest. But for us, it’s more than a rule, it’s simply how we believe this business should be done. You’ll never get a one-size-fits-all plan. Instead, you’ll get honest guidance tailored to your life, your goals, and your peace of mind.
We Help You Navigate Real-Life Risks
Retirement isn’t just about investments; it’s about protecting the lifestyle you’ve worked so hard to build. We take the time to explain the risks that can impact your retirement—like longevity, taxes, inflation, and market volatility—and we help you plan for them before they become problems. Our goal is to give you confidence in every stage of the journey.
We Believe Education Changes Everything
When you understand why something works, the decisions become easier. We love teaching our clients, answering questions, and breaking down complex topics so they’re clear and approachable. Better advice leads to better choices—and we’re here to make sure you feel informed every step of the way.
We Stay Connected the Way You Prefer
Good communication is at the heart of what we do. Whether you prefer to meet in person, talk on the phone, or connect over a video call, we make it simple and convenient. Many of our younger clients especially appreciate the flexibility of virtual meetings, and we’re always happy to connect however it works best for you.
We’re Here for Every Stage of Your Planning
While we specialize in helping people who are retired or getting close to retirement, we’re seeing more and more clients in their 30s, 40s, and 50s who want to get ahead of the curve. No matter where you are in the planning process, we’re here to guide you, support you, and help you move toward the retirement you’ve imagined.
SAMUEL PAYNE, RICP®Investment Advisor Representative
Sam@PaysonWealth.com
888-285-5859
Sam is the Managing Partner of Payson Wealth Management and brings more than 40 years of experience in the Insurance and Financial Services industry. Throughout his career—as an agency owner, manager, product wholesaler, and business consultant—he has gained an exceptionally broad and practical understanding of how financial products work, how they’re designed, and how they are often misunderstood.
Sam is an Investment Advisor Representative and holds a Series 65 license. He has earned the Retirement Income Certified Professional® (RICP®) designation and is a National Social Security Association certificate holder. In addition, he maintains Life, Health, Property, and Casualty licenses in the state of California.
DEBBIE PAYNE, RICP®Investment Advisor Representative
Debbie@PaysonWealth.com
888-285-5859
Debbie is a well-rounded and seasoned professional in the area of business management and administration. Debbie and Sam have worked side by side for over 35 years. Debbie is an Investment Advisor Representative holding a series 65 License in California and has received the Retirement Income Certified Professional Designation (RICP®). In addition, Debbie holds Life, Health, Property and Casualty Licenses.
As one of the original founding partners of Payson Wealth Management, she has spent many years managing the day-to-day operations, as well as designing and updating systems and procedures to ensure that Payson Wealth Management provides a memorable client experience. In addition to managing the company’s finances and operations, Debbie also oversees the firm’s marketing and client experience events.
Vivian CruzOffice Manager
Vivian@PaysonWealth.com
Florida Office: 305-945-7630
With over 20 years of experience in the financial services industry, Vivian has worked closely with advisors to provide consistent support and care throughout every stage of a client’s experience. From tracking the progress of new accounts, overseeing client services and requests, and coordinating annual client reviews, Vivian is committed to ensuring everything is handled accurately and efficiently.
With Vivian’s deep knowledge, organization, and familiar presence to her role, many clients have come to know and rely on her attention to detail, responsiveness, and genuine commitment to making sure their needs are met. As clients transition to Payson Wealth Management, Vivian maintains a presence in Florida and continues to provide the same level of support and personalized service clients have always received.
Outside of work, Vivian enjoys spending time with her family and pets. She and her husband, Marco, are proud parents of two grown sons, have two adorable little dogs, and especially love time with their 3 grandchildren.
DEAN ZAYEDFounder & CEO of Brookstone Capital Management LLC
Dean is the Founder and CEO of Brookstone Capital Management, LLC (BCM). He received his Bachelor of Arts Degree in Economics from Northwestern University, where he completed the Business Institutions Program, the Undergraduate Leadership Program, and was a member of Omicron Delta Epsilon Economics Honor Society. Dean received his Juris Doctor degree from Northwestern University School of Law and a Master’s degree in Taxation from Chicago-Kent College of Law and is a CERTIFIED FINANCIAL PLANNER™ (CFP®).
The National Social Security Advisor (NSSA) certification was obtained on February 15, 2015 by completing eight hours of course work, passing a certification exam. Certificate renewal requires sixteen hours of biennial continuing education and payment of a fee. The NSSA certification is not affiliated with or endorsed by the Social Security Administration or any other government agency. More information regarding the certification can be found at https://nationalsocialsecurityassociation.com/become-an-advisor/.
Registered Investment Advisors and Investment Advisor Representatives act as fiduciaries for all of our investment management clients. We have an obligation to act in the best interests of our clients and to make full disclosure of any conflicts of interests. Please refer to our firm brochure, the ADV 2A item 4, for additional information.
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WHAT OUR CLIENTS HAVE TO SAY
"Years ago, Sam and Debbie at Payson Wealth Management listened to my goals and concerns. Knowing my tendency for being risk adverse, they provided me with products that allowed me to retire with guaranteed lifetime income. I am grateful for their continued guidance and support."
-C. Collins
Current Client of Payson Wealth Management
WHAT OUR CLIENTS HAVE TO SAY
“We have been using Payson Wealth Management since 2011. We have been very pleased with their professionalism, honesty, and knowledge. They always respond to messages in a timely manner and never fail to invest according to our wishes.”
-S. Helgoe
Current Client of Payson Wealth Management
